Revising the Playbook

Maximizing Revenue in a COVID World

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Webinar – Revising the Playbook: Maximizing Revenue in a COVID World

As the COVID-19 crisis continues to evolve, it is common to tap into the “tried and true” playbook for getting through tough economic times. Cutting costs is one go-to defensive method for managing finances in a crisis, but are there different offensive plays you can draw up that can strengthen your chances of “winning”?

Join us for “Revising the Playbook: Maximizing Revenue in a COVID-World.” In this 45-minute session, our panel of experts will walk you through approaches that can improve how your firm responds during this time of major disruption. This revised playbook includes information on:

  • Collecting outstanding invoices
  • Modifying pricing structures
  • Retaining your current clientele
  • Attracting new clients

Every crisis requires action. The techniques presented in this webinar can help your firm develop winning strategies as you emerge from this crisis. You won’t want to miss this informative session!

Event Details

The link to the recording will be sent to your email after registration.

Meet the Hosts

Rod Wittenberg

Rod Wittenberg
Vice President of Sales, Iridium Technology

Rod Wittenberg is the Vice President of Sales for Iridium Technology. Rod has worked in the legal industry for 25 years and has served in several organizational capacities with positions in sales, marketing, product development, and strategy. In his current role, Rod is responsible for developing market strategy, sales strategy, and alliance models, in addition to managing key business activities in support of product development. Under Rod’s leadership, his team has helped legal professionals leverage technology to improve the delivery of legal services. He is passionate about transforming data into knowledge so that clients routinely benefit from actionable intelligence.

Rod holds a Juris Doctorate and an undergraduate degree in Political Science and Sociology. He has practiced law in the state of Massachusetts and is a Trustee Emeritus of the Philadelphia Bar Foundation. He resides in the Philadelphia area with his wife Bonnie, and children Max and Ashton. When he’s not in the office, you can find Rod at his kids’ events, cooking up a new creative recipe in the kitchen or on the golf course trying to improve his game.


David H. Freeman
Founder, Law Firm CultureShift

David H. Freeman, J.D is a world-renowned authority on using high-impact techniques to grow new revenue.
He is a multiple award-winning consultant and two-time best-selling author who has trained and coached thousands of lawyers and leaders in 200 law firms, including 46% of the AmLaw 200. He was inducted into the National Law Journal Hall of Fame for being voted the #1 business development consultant and coach for three consecutive years, and he has written four books on law firm business development and leadership.

David practiced law in New York, he is a Trusted Advisor with the Professional Development Consortium, a Fellow in the College of Law Practice Management and the CEO of the David Freeman Consulting Group. Widely recognized as an innovator, he is the founder of Law Firm CultureShift®, developer of technology that automates cross-selling coaching (Cross Serving®) and creator of Culture Xray® (an internal business development culture assessment).

David can be reached at 310-773-7691 and


Jeff Grossman
Managing Director & Head of Business Development, Citi Private Bank

Jeff Grossman is a Managing Director and Head of Business Development with further
management responsibility for the Investment Finance credit organization and the advisory services business. Jeff is based in New York in the Citi Private Bank Law Firm Group and is dedicated to working with top tier law firms across the US and London to identify and serve their financial needs.

In 2018, Jeff rejoined Citi after 14 years at Wells Fargo where he co-founded their Legal Specialty Group. He was the Senior Director of Banking for the Legal Specialty Group where he led banking, credit, deposits and treasury management for the business. His remit at Wells Fargo also included managing advisory services, which produced regular law firm surveys from 180+ firms as well as merger & acquisition analysis. In addition to his responsibilities as co-head of the Legal Specialty Group, in 2005 Jeff founded the Specialty Finance Group, a credit specialty business responsible for underwriting of complex credit, including life insurance premium finance, ESOP monetization, art, complex securities (restricted stock, private stock, and other limited liquidity securities), sports, private equity, and hedge fund lending.

In his previous role at Citi Private Bank Law Firm Group, Jeff was Regional Leader for the Southeast and worked closely with the ultra-high net worth and Latin America groups to leverage the firm’s global capabilities to senior law firm leaders. He led the first syndication deal for the Law Firm Group. Earlier in his career, Jeff worked in structured finance at IBJ Schroder Bank & Trust Company and in corporate banking at Barclays.

Jeff holds a B.S. and a B.A. in English and Economics from the University of Massachusetts.

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