Leveraging Firm Data to Impact Cross-Sell and Collaboration

Boost Your Firm's Business Development with Data-Driven Analysis

Webinar: Leveraging Firm Data To Impact Cross-Sell And Collaboration

Many firms struggle to implement reward systems that acknowledge partner contribution for originations, cross-sell, and up-sell. Ironically, many of these same firms already have the business intelligence solutions that have the data required to properly identify and reward specific partner behaviors.

If you want to leverage the data that your firm already has in place, you won’t want to miss our webinar, “Leveraging Firm Data To Impact Cross-Sell And Collaboration.” In this session, you’ll learn:

  • How your firm’s business development and finance teams can truly work together to grow the business
  • How to use data-driven white-space analysis, green-field discovery, cross-sell analysis, and other tools
  • How you can leverage the data that you already have in place to set up a partner compensation system that encourages originations, cross-sell, and up-sell
  • And more!

This session will be 45-minutes long – don’t miss it!

Event Details

Link will be sent to your email after registration.

Register to Join Us

Meet the Hosts


Tom Jones
CEO Iridium Technology

Tom is the CEO/President of Iridium Technology — the firm that is 100% focused on business intelligence (BI) for law firms. Tom has been focused on business intelligence and profitability for law firms for over 20 years. Prior to starting Iridium Technology, Tom worked for ADERANT for 13 years, with most of his tenure as the Product Manager for ADERANT’s business intelligence offering. Tom is a regular presenter at ILTACON and hosted the ARK Profitability and ARK BI conferences for the last three years. He has a B.S. in Computer Science from University of California, Santa Barbara, and was selected as the outstanding Computer Science student in his graduating class. He lives in Reno, Nevada with his wife and two sons. All of the Jones family members are avid skiers, fitness nuts, golf crazy, and love to travel.

Fraser Mayfield (2)

Fraser Mayfield
Head of EMEA

Fraser Mayfield is Head of EMEA for Iridium Technology LLC. Fraser is a leading technologist with 20+ years of experience working in the global legal market with a proven track record of delivering enterprise software. Prior to joining the Iridium team, Fraser held roles with LexisNexis and Aderant.

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